Merchandise Ad
Launch content for H.LAB's first merch drop. Shot in-studio, edited in Photoshop, and structured as a seven-slide campaign carousel that turned a small first run into a real release, with orders coming through from the first day.
The First Drop
Launch content for H.LAB's first merchandise release, created as part of the studio's opening campaign. The merch was designed in-house, and I handled the content: planning, shooting and editing the full seven-slide carousel that announced the drop.
The set was shot at the studio with two friends as models, then built in Photoshop. The green type was matched to the gym's own wall colour, so every slide ties straight back to the space itself.
The Edits
The strongest frames in the set lean on layered duplicate cutouts with lowered opacity, giving still product photos a sense of motion and energy that fits a training brand. The aim was simple: make a small first merch run from a local studio feel like a proper drop.
The carousel was structured like a campaign rather than a photo dump. It opens with a hook, breaks down each product, hits the hero edits in the middle, and closes on a call to action.
The Result
The final slide sent people to DM or email to order, and the post did its job: strong engagement, real orders, and merch on members' backs in the gym. It was part of the wider H.LAB launch campaign, which built an audience of over 1,000 followers before the studio opened its doors.
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